Is your work meaningful?

We Are AFK is a digital transformation consultancy.
We develop business leaders who can apply user experience design tactics to problem solving and business strategy.

How we do it

We work on location, as part of your team to coach leaders and destroy silos.

Great design is invisible. With us you will learn how to use collaborative activities to understand difficult questions, identify opportunities, create clear plans, and fix leaks.

Let's Talk


Discover Problems

Research & design thinking to understand challenges faced by your customers and the barriers you are putting in front of them.

Design Solutions

Build from usable insights to focus on the right issues and create meaningful experiences that solve the right problems.

Launch pilots

Release little and often to gather feedback, iterate and save you money.

Coaching & Mentoring

Continuous development of leadership skills and team capabilities to grow and retain talent.

10,000+ Hours, building award winning teams, products and services

We've worked with innovation tech startups in IoT and virtual reality, healthcare, government, local authorities, charities and social enterprises.

Rickshaw Travel
Digital Catapult Brighton
Adur and Worthing Councils
The Huntercombe Group
University of Southampton
The Big Lemon

Digital transformation

We can help you to discover ways to revolutionise your business and make smart tech investments. You will do more and innovate in ways your customers would never have imagined.

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Service Design

Cartographers of businesses, we map and plan digital and analogue interactions with your services, the systems behind them to create holistic experience for your customers.

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UX Design & Coaching

We coach digital leaders and teams to be agile, solve complex problems and build products with a great user experience.

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You helped me interpret the political and organisational situations and gave me specific advice on behaviours and actions required to deal with the situations.

Yunmi Kim, Tesco

Really good experience with Andy, very easy to work with, insightful, fast, very productive consultancy.

Aryn Hurst-Clark, REVL LTD

Andy has been GREAT! He has been flexible and pragmatic as well as adding loads of value to our project. I couldn't recommend him enough!

Rachel Allen, ZPB Associates

You've helped me focus on finding the experience I wanted from work instead and accept that not every company is going to be the right fit.

Christian Lawrence, UX Designer